Is This Your Year
to Get Healthy, Fit, & Lean?

Finally, Support and Guidance For Your Big Change

The Big Change Program is now open for registration. Reserve your space by signing up at the bottom of this page, or sign up for the free Test Drive:

Take a Free Test Drive of the Big Change Program

This Was Exciting: Josh LaJaunie, co-creator of the Big Change Program, won Runner's World magazine's 2016 Cover Search Competition. Here's his story: 

Imagine Josh as one of your guides as you take the next step on your own epic journey! Can you think of anyone better qualified to take you by the hand and lead you step-by-step to excavate that joyful, fierce, authentic human you were meant to be?

Dear Friend,

Have you spent years meaning to get fit and healthy, but there always seems to be something standing in the way?

Have you tried dieting a hundred times, to the point where you're just about ready to give up?

Have you read the books by plant-based authors like T. Colin Campbell, Garth Davis, Joel Fuhrman, John McDougall, Neal Barnard, Rip Esselstyn, and Michael Greger – and you still find yourself “cheating” and giving in to temptation?


Are you confused about what to eat, how to shop, when to cook, and what to do at restaurants and on trips?

Or worse – do you know what to do, but can't control yourself when it comes to saying no to the temptations all around you?

Are you too overwhelmed and exhausted to think about starting an exercise program?

Do you long to say YES to yourself, your health, your values, and your life – and finally take that “Step of No Return” toward the Big Change you still (barely) dream about?

Take a Free Test Drive of the Big Change Program

Ready to get started? Click here to jump down to the “Join” buttons

What's Been Stopping You?

Before you can change the pattern, you have to understand what's been holding you back.

Based on our experiences with our own Big Changes and through helping thousands of others with theirs, we've identified a few Big Wrenches that trip up most folks.

Wrench #1: Believing Bullshit

We're talking bad nutritional advice, like Atkins, paleo, American Heart Association – the mainstream stuff and the carnivorous fringe.

Or the barrage of marketing from supplement makers, MLM magical potion pushers, and the co-dependent Junk Food and Pharmaceutical Industries that own most of our politicians and scientists.

Or the mystical, coconut-oil-worshipping, well-meaning and totally misled “alternative medicine” crowd.

If you get hoodwinked by bullshit, you can have the strongest will in the world, but you ain't gonna get to where you want to go.

But that's probably not your problem, if you're reading this. You probably know pretty much what you should be eating and what you should be minimizing or avoiding, right?

Which brings us to…

Wrench #2: Relying on Willpower and Motivation

We're told that people are overweight because they're weak-willed, or lazy, or undisciplined, or unmotivated.

Ever heard this: “All you gotta do to lose weight is eat less and exercise more.”

Now that's a setup not just for failure, but for feeling totally shitty about yourself after that inevitable failure.

Because it says, “You're overweight because you can't force yourself to do these two simple, unpleasant things.”

The secret of motivation is that you can't depend on it.

And the secret of willpower is that you have to create an environment where you need as little of it as possible.

If you're trying to tough it out through sheer grit, you'll lose. It's a biological certainty.

Wrench #3: Picking Weak-ass Goals

Goal-setting is the new success fad.

“Write down your goals.”

“Post them on your refrigerator door.”

“Make them your scrolling screensaver.”

“Scrawl them in lipstick on your bathroom mirror.”

That's all well and good, but if we don't know how to set the right goals, we're gonna end up exactly where we started.

The wrong goals (even if they are things we really really want) will keep us stuck.

Here's how we know we have the wrong goal: the closer we get, the harder it gets to keep going. (Ever had that experience?)

So we lose a few pounds, feel better about ourselves, and then celebrate with a box of donuts. Boom – right back in the frustrating oscillation again.

Wouldn't it be amazing to get oriented with the right information, armed with effective change strategies, and armored against the forces of inertia?

Big Change can occur easily and predictably once we stop going about it the wrong way. If you've never experienced this, you may find it really hard to believe.

We're not asking you to believe, not yet. Instead, try to suspend disbelief long enough to give us – and yourself – a chance.

Introducing the Big Change Program

The Big Change Program consists of all the information and support you need to take charge of your health, your body, and your fitness.

It's based on real science, not the “Bro Science” strutting across your Facebook feed. So when you do make changes, they pay off immediately and big time.

It's grounded in proven principles of Behavioral Psychology, not the “Get Thin Quick” philosophy of The Biggest Loser.

And it's based on creating goals that are not only desirable, but magnetic: the closer we get, the stronger their pull.

Take a Free Test Drive of the Big Change Program

Ready to get started? Click here to jump down to the “Join” buttons

The Program

The program consists of a 6-week kickoff phase, followed by a full year of classes, group coaching sessions, weekly email support, community and forum coaching support, and (optional) unlimited live 1-on-1 coaching with Howard.

Kickoff Classes

The kickoff phase consists of six 90-minute calls on the 3 M's of Big Change: Menu, Movement, and Mindset.

The calls are recorded, and you get the mp3 recordings so you can listen to them anytime.

The Topics

Topic #1: Menu

  • What to eat, and why, for a fit, healthy, and lean body (really brief recap)
  • Simple and inexpensive shopping lists
  • Delicious food prepared quickly
  • The easiest transition foods
  • Breakfasts, lunches, dinners
  • Eating while out and about
  • A strategy to prevent bingeing
  • How to stop listening to your “inner glutton”
  • Recovering from setbacks

Topic #2: Movement

  • Why humans need to move
  • How to get started, even if you've been a couch potato for years
  • The magic of running and walking
  • How to stay motivated when exercise starts feeling like a drag (and it will!)
  • Keeping injury free while training
  • Becoming an athlete, even if you've never used that word to describe yourself before

Topic #3: Mindset

  • How to flip social pressure from a negative to a positive motivator
  • The secret reason CrossFit is so popular (and how to harness it for yourself without their crazy diet advice)
  • The missing nutrient: Vitamin P
  • Setting and achieving the right kinds of goals
  • How to build self-esteem through temptation
  • How to convert self-pity into self-reliance

A Complete Library of Short, Concise, Instantly Actionable “How-to” Guides

You don't need another cookbook with 200 recipes, or an in-depth discussion of the nuances of willpower. You need short and simple nuggets of useful information, filled with tips and tricks that can help you power through your next meal, your next workout, your next week.


The Big Change Action Library contains many such How-to Guides, with more added all the time (some based on your requests!). Examples include:

  • How to Read a Food Label
  • How to Build a New Habit
  • How to Crush Your Cravings
  • How to Shop for Healthy Food in Grocery Stores, Convenience Stores, and While Traveling
  • Inexpensive Summer Meal Templates
  • Josh's Famous “Spuds and Greens” Go-to Meal Template
  • Howard's Morning Muesli
  • Daily Weighings: How to Use the Scale to Lose Weight Without Driving Yourself Crazy

An Entire Year of Support

When you join the Big Change Program, you get a year of support via group coaching calls, on-demand videos answering your questions, weekly homework assignments (figure about 15-20 minutes per week), an active support forum, and one year's access to the 3x/month Healthy Habit Huddles.

The ongoing coaching and homework assignments are designed to take the knowledge you gain during the kickoff phase and turn it into unshakeable capability. No matter what the world throws at you, no matter how low or agitated you may feel in the future, you'll have the tools, the skills, the awareness, and the confidence to live your values and priorities.

No more giving in to temptation. No more bingeing. No more sleeping in when you've promised yourself a workout.

36 Healthy Habit Huddles (value $600/year)

The Tribe of Well consists of community, teaching, and group coaching on a wide variety of health topics. The centerpiece of the Tribe are the Healthy Habit Huddles, which occur three times a month.

In the Huddles, we explore the nitty-gritty of behavior change based on the best evidence-based approaches to bettering ourselves and our families.

You can download and listen to recorded Huddles any time.

You also get my notes from each Huddle, usually in colorful and easy to read Mind Map format.


Themes for the Huddles have included:

  • Procrastination and action
  • Energy and exhaustion
  • Radical healing (from “incurable” cancer)
  • Lessons from the science of habit formation
  • How to create and deploy social support
  • How to break your addiction to your smartphone

Future themes include:

  • Health lessons from behavioral economics
  • How to argue with your doctor (and when it's necessary)
  • How to start meditating so you don't give up

A full year of forum support

Let's face it: most of us developed our dysfunctional behaviors under the influence of a community, and most of us need a strong, supportive, functional community to help us create and maintain and master positive healthy habits.

The Big Change Forum Lighthouse is where we come together for that kind of support. It's where you post your questions and challenges, as well as your ongoing homework assignments, and your instructors (Josh and Howard) and fellow participants offer advice, support, and coaching via forum posts and comments.

Big Change Program members also share experiences and connect with accountability partners from around the world.

Platinum Option: Upgrade to a full year of 1-on-1 coaching with Howard (limited to 20 participants)

If you want a year's worth of 1-on-1 support, upgrade to an entire year of unlimited laser coaching with me.

We meet for extremely focused 15-minute sessions, and we agree upon your homework. Once it's complete, you're free to schedule your next appointment. You'll be amazed at the power, speed, and momentum of laser coaching.

After each session, you receive a recording of the call to listen to as many times as you like, and an email listing the homework you've committed to and a link to schedule your next session.

You can choose the Platinum option at the bottom of this page when you register for the Big Change Program.

Take a Free Test Drive of the Big Change Program

Ready to get started? Click here to jump down to the “Join” buttons

Who are We and Why Should You Listen to Us?

That's a fair question.

After all, any idiot can write a diet or fitness book. (And many have.)

Anyone can claim to have the answer – and because weight loss is so hard to achieve in this society, people desperate to lose weight are favorite targets of con artists and self-deluded bullshitters.

Josh LaJaunie

Your guides, Josh LaJaunie and Howard Jacobson, are not only teachers and coaches, but do-ers. If there's a mistake to be made, one of them (at least!) has made it.

Josh LaJaunie is a plant-based ultra-runner from Thibodaux, Louisiana. He recently placed second in the Gamelands 50k Ultra in North Carolina (that's him on the right, makin' a muscle, in the photo below), and came in third in his first “hundo” (that's ultra-runner slang for a hundred mile race) in October 2016. He's preparing to Boston Qualify (achieve a 3 hour and 10 minute marathon to qualify for the Boston Marathon) and is also training for the famously grueling Leadville 100 mile race in August 2018.

That would be cool all by itself. But there's way more to Josh's story. As in, check out this photo of Josh taken in 2009 (Josh is the one on the left, holding a cup):

Josh knows a thing or two about Big Change. About transforming his menu, his movement, and his mindset.

And doing it all while working a couple of full time blue collar wake-before-dawn jobs and dealing with a series of family- and business-related shit-storms that would have served as perfectly good excuses for most people.

Josh is famous for his “tough love” – the hundreds of people who reach out to him for inspiration and advice on Facebook and Instagram know that he calls bullshit on their excuses as readily as he does on his own.

When you meet Josh, you will be absolutely blown away by how much he cares about you – hell, about everyone.

When we're on the phone, he gets so passionate that he literally cries when talking about people he's helped, and people who are just now reaching out to him.

He wants so badly to show people that it's possible to get out of the pit that he found himself in – or even better, to avoid that pit in the first place.

If you aren't familiar with Josh, check out his story on Forks Over Knives (it will open in a new window).

He's also a two-time guest on the amazing Rich Roll Podcast:

Rich Roll Podcast #63 (December 2, 2013)
Rich Roll Podcast #152 (June 14, 2015)

And, as you saw from the video above, Josh won the Runner's World 2016 Cover Search Competition:

Howard Jacobson (that's me)

I'm a plant-based author, coach, and podcaster from rural Pittsboro, North Carolina, as well as the host of the popular Plant Yourself Podcast.

I've co-authored books with two of the biggest stars in the plant-based world: T. Colin Campbell, and Garth Davis.


I'm also a professional marketer and performance coach. I'm the author of Google AdWords For Dummies, and I've helped businesses sell their products, services, and ideas for over 15 years. I know how unscrupulous companies prey on our weaknesses, and how we can “tempt-proof” ourselves by using their tricks against them.

As a coach, I have helped hundreds of people, from startup entrepreneurs to Fortune 1000 executives, get massive traction toward their most important goals. I'm on the Board of Advisors of the International Coach Certification Academy, am a certified Bregman Leadership Coach.

I know how to help you make rapid progress toward your wellness and weight goals.

When Josh  and I met earlier this year and began talking about collaborating, we were struck by how well our personalities, experiences, and skill sets complement each other.

And Josh inspired me to reclaim my own inner badass athlete. Since we met in person, I've dropped 25 pounds, run a 50k, two marathons, a half marathon, a 10 mile race, two 10ks, and a 5k, and am now training to quality for the Boston Marathon (in my age group, that's a 3 hour and 30 minute marathon).

Together we make a powerful team to guide you to your weight, health, and fitness goals.

What Others are Saying

One of my health coaching clients, Joan Schutt, kindly sent me this testimonial after working with me for four months:

“I can’t say enough of how I’ve benefited from knowing Howard Jacobson as my Wellness Consultant. Howard is amazing.  He’s a great listener and is very perceptive. He asks the right questions, and he is dedicated to targeting the right solutions for the problems.

“His tips and encouragement keep me motivated to reach my goal of transitioning to a Whole Food/Plant Based lifestyle.

“He has a wealth of resources that he shares and always has a reference for me to check out, or something to read or watch to keep me going.  He utilizes his own network for the benefit of his clients’ wellness and success.  Becoming a Tribe of Well member and tapping into all the services Howard offers got me out of a rut and has me on the path to genuine wellness.

And a few days later, Joan wrote again to share some hard numbers:

Cholesterol went from 225 to 150
A1C went from 5.9 to 5.5
Stage 3a Chronic Kidney Disease reversed (aGfr from 57 to 72)
Blood glucose went from 120 to 74
And lost 30 pounds in four months!

Big Change Program participant Sheryl Hayton of Chicago IL reports:

“The Big Change Program has become more than just weight loss and eating healthy. To me, this program pushes me to be a better person in all areas of my life. It is helping me see things in a whole new way. I'm learning things about myself that I thought were not possible to change, but thanks to Howard and Josh, I have been given the knowledge on how to better myself in all areas of my life. I love the program and I'm so happy to be a part of it.”

Big Change Program participant Robin O'Donnell of Hannibal NY shares:

I have been plant based for 2 years and have had success on my journey. I know what to eat and why but am not where I want to be. I have lost 60 pounds but am still not at a “normal” weight.

There are so many programs out there, some very expensive. It is hard to decide on one. I am very skeptical about the many so called experts offering programs. I think most have a gimmick they are selling and want to get rich quick.

I did not feel this way about the Big Change Program. I have heard Howard speak; on his own podcast, as a guest on other people’s pod cast and on the Healthy Habits Huddle program. I had confidence in his knowledge, abilities and intentions.

Also, the price is very reasonable. He offers a money back guarantee so I had nothing to lose by trying it.

I have found the program to be very helpful. I am very happy with my progress and success so far. I feel confident I will reach my goals by years’ end. Howard and Josh are true professionals offering a top-notch program. There is nothing else like it available.

Howard is very knowledgeable in behavior and habit change. He teaches the how and why.

Josh is very inspirational and original in his tone and point of view. They both love what they are doing and truly want to help people improve their health with their experience and knowledge.

Since starting the class I've been compliant with my food plan because I have discovered the PIG. I have increased my physical activity; I am jogging because I learned about the concept of vitamin P. I'm down a couple pounds. I have more focused goals. I am less stressed about my journey.

Howard and Josh are inspiring me and motivating me to do and be better. I highly recommend the program too anybody who wants to be more successful on their health journey.

Rachel Behrens was already fit and healthy when she heard about the Big Change Program, and so wasn't sure if it would be a good match for her. She took advantage of the refund policy and gave it a chance. And she's glad she did:

I've learned a lot. One of my ‘aha' moments was that there are other experiences besides food to be had. There is so much focus on food in this country, especially at each gathering and holiday. I've learned that it is only one facet of experience.

Since participating in BCP, when I go to an event, the number one thing I do is listen to people. I do not focus on food first and this has allowed me so many rich experiences that I would not otherwise have had. Mind you, I didn't realize I had such a focus on food until I became aware of this.

Josh and Howard are extremely knowledgeable, encouraging, kind and I'm comfortable around them. But ….they will tell it like it is and I love that!

I'm more committed to exercise than ever before. I now see this as something we're meant to do. And I'm not afraid to push myself.

If you're thinking of joining the Big Change Program, listen to Howard's podcasts, listen to a few videos of Josh's. If you like their style, then go for it and you'll be on a great journey!

And Big Change Program Tracie Rheel kindly provided feedback by answering some questions that I emailed her:

tracie-rheel-picWhat were you hoping to get from the BCP?

I was hoping to get motivation and tools to lose the last 20 pounds I'd like to lose but that I have struggled with, even on a WFPB diet. (I've lost about 100 pounds so far). I hoped to create and an eating plan and an exercise program that I could stick to.

Was there one “aha” moment or breakthrough you've had on this journey so far? Can you describe it for others?

My aha moment was when I really understood the concept that we aren't creating a new, better version ourselves. Rather, we're just trying to unload all of the crap and baggage that keeps us weighed down and from being our true, authentic, human selves. We can learn to excavate all of that garbage so our true selves can shine forth in the world. It's a beautiful concept that is so simple at its core but really encompasses so much.

What would you say to someone thinking about joining the BCP?

Just do it. You have nothing to lose and everything to gain! Howard and Josh are a wonderful team — they complement each other so well.

On the surface you would say that Josh has the infectious passion and energy that will motivate you and Howard has the knowledge, the coaching skills, and the ability to break it all down into action steps.

That is all true, but when you look further you realize that Josh is smart and knowledgeable too — he is a great combination of a regular, street smart guy who also happens to know lots about nutrition. He keeps it real and boils it all down into stuff that just makes common sense. Like eat plants and run (or walk)!

And Howard has energy and passion for the subject and for the overall, life-changing mission of helping us unearth our authentic selves.

The price would be great even if all you got was access to the Healthy Habit Huddles. But in addition you get the coaching calls which are packed with great information and inspiration.

Plus you have online interaction with the other participants in the group along with Howard & Josh. And then there's the specific, directed homework that will help you determine and reach your own specific goals.

This isn't a one size fits all program — we are all working together as a group, helping each other along the way, but we all have different individual goals. It really is a wonderful combination of group and personal coaching.

Josh has a pretty big fan club of folks that he’s been coaching and supporting over the past couple of years. In between running his businesses, running up to 90 miles a week, and taking care of his family, Josh finds time to connect with people via IM, Facebook, and Instagram. And while we can’t publish these confidential exchanges, I’ve seen them, and the level of gratitude and success is so moving.

There’s a network of athletes who, while they owe their success to their own hard work, give some of the credit to Josh for helping them get off their asses and start eating and moving right.

Look for him on Facebook and Instagram and you’ll get a sense of what I’m talking about. 

Is There a Guarantee?

Yes. Here's why:

My 16 year old son saved his money for a couple of years, and last month bought his first car. A 2003 Mazda Protege LX with over 200,000 miles on it. From a guy who seemed trustworthy.

My son had it for two days when the check engine light came on. Understand, he spent all his savings on this car. The day after he borrowed $400 from me for repairs, the check engine light came on again. Finally it stopped running entirely, and was hauled away for junk two months after he bought it.

It’s horrible to spend money and have no guarantee that you’re getting what you paid for. So I want to say very clearly, that’s not what we’re about.

Our 90-Day Guarantee

Josh and I assume all the risk here. When you join the Big Change Program, you obligate us, not yourself. 

So here’s the guarantee: 

Join the Big Change Program. Listen to all six calls. Join the Healthy Habit Huddles. If, after 90 days, you don't think we're giving you what we promised, just let us know and we’ll refund your payment in full. 

Sound fair?

Your Next Step

If you’re ready to make a Big Change to your health, your fitness, your physique – click one of the buttons below to join the Big Change Program.

  • If you're tired of bad, self-serving health and fitness advice that keeps you stuck…
  • If you’re tired of knowing what to do and still not implementing…
  • If you’re tired of approaching and then avoiding your ideal weight…
  • If you’d had enough of mediocre habits and mediocre health…
  • If you’re truly ready for your Big Change, and willing to back up your desire with action…
  • If you’re open to loving support and honest accountability from two guys who’ve been there, in one form or another…

Then click one of the buttons below and take a stand. 

Join the Big Change Program and choose a different path. A new destiny. 

You know that thing they say when advertising stock funds: “Past performance is no guarantee of future results.” 

That’s what we’re all about. 

Rewriting our life stories from this day forward.

Becoming our best selves.

Making the Big Changes that most people don't even dare to dream about.

Won’t you join us?

Josh and Howard


  • 6 90-minute kickoff classes ($297 value)
    Live and recorded calls that you can listen to as many times as you like, forever
  • PDFs of all slideshows ($77 value)
    So you can follow along at home and not have to scribble notes while you listen
  • Action Library of How-to Guides ($250 value)
  • 12 months of Healthy Habit Huddles ($600 value)
    Live and recorded calls for presentations and demo coaching sessions
  • Weekly homework assignments ($97 value)
    Short (10-20 minute) weekly assignments to build your skills and keep you accountable
  • Frequent video, audio, and text touchpoints
    Tips, reminders, and sources of inspiration along the way
  • Membership in the Big Change Running Group on Strava
    Our own private group on Strava, the social network for athletes
  • Access to the BCP Support Forum
    Support, personalized feedback, guidance, encouragement, tips, and tricks from fellow participants and Josh and Howard
  • Weekly video Traction meetings with Josh, Howard and other participants - live and via replay
    Live group coaching to help you get traction and take consistent, powerful action toward your goals



PS Remember the 90-day no-questions-asked happiness guarantee! When you join the Big Change Program, that obligates us, not you. You have nothing to lose. And if we're right, you have your whole life to regain.

Get a head start on 2018 by taking action now! Join here…

Take a Free Test Drive of the Big Change Program

Frequently Asked Questions

1. Do I have to be really overweight to join the program? I'm about 20 pounds overweight, and I'd like to become more active, and I don't always eat right, but I'm not really heavy or anything like that.

The Big Change Program is about you deciding on your own Big Change. A lot of members are looking to lose weight – a lot of it. That makes sense, since Josh LaJaunie's big change (he's my partner in the program) involved losing over 200 pounds.

But if you ask him what was the heart of his Big Change, it wasn't the weight loss. His journey was about so much more than the scale. It was about self-respect. Self-identity. Rising up to meet the real and present challenges in his life like a mature human being. Pushing himself out of his comfort zone into the hairy, frantic unknown. The weight was a symptom, albeit a visible and very welcome one, of the Big Change.

If you're totally in love with your life and with yourself, and you're 20 pounds above the Metropolitan Life Insurance Ideal Weight Table, then maybe there's no Big Change tugging at your heart and soul. But maybe you're thinking, “I could be so much more. I could do so much more. There are goals and destinies awaiting me, and I need a nudge to get off my butt and say Yes to those callings.”
If so, the Big Change Program might be the catalyst you've been waiting for.

Get a head start on 2018 by taking action now! Join here…

2. What if I can't make the live calls?

No problem. First of all, the calls are all recorded, and are available for replay the next day.

Second, you can ask questions ahead of time that we'll answer on the call. So you won't lose an opportunity to interact and get your issues addressed.

Is there an excitement about participating live? Of course. That's one of the things we're excited about in this first run of the Big Change Program. But that's balanced by the convenience of listening at your leisure; pausing, rewinding, and taking notes at your own pace. Listening again and again so the messages sink in deep. Having time to reflect before posing your questions.

Get a head start on 2018 by taking action now! Join here…

3. Everybody is offering some online course on plant-based eating. I'm tired of reading about them. Is everyone just trying to make a buck?

I can't speak for everybody else (or anybody else, for that matter). For myself, making a buck is a pretty high priority right now. Unless I make some bucks, I can't continue to share my knowledge, time, and passion for plant-based living with the world. I have to go back to digital marketing, or strategic consulting, or some of the other activities that used to put the roof over my head and food in my family's bellies.

There's a weird idea out there that “good” people should just give away their health-promoting information, and that trying to sell it is somehow “selling out.” To me, that's freaking nuts. The world is in the shape it's in because the financial incentives have all favored bad advice: more drugs, more surgeries, more crappy foods. Our economy doesn't reward health care providers to sell fewer pills and procedures by making people healthy. If you want a better world, you should be rooting for the “good guys” to get paid as well as the bad guys.

Most of my work is freely available online, including hundreds of articles, dozens of reports, and over 200 (and counting) episodes of the Plant Yourself Podcast.

Josh and I have formed a non-profit, Bayouville, dedicated to sharing a healthy, plant-based lifestyle with indigent rural communities along the bayous of south Louisiana. Fees from the Big Change Program are currently funding all these other efforts.

So I hope you can feel good, not just about the value you'll get from the program, but also the hearts and motives of the guys running it.

In terms of online courses, it's true there are a lot of plant-based “competitors” out there. Boot camps; coaching programs; 6-week challenges. Most of those people are my friends. I've signed up for some of their courses and have gotten a lot out of them.

The reason there are so many options is that a robust marketplace can and should support all these options. We're all different, and we're all attracted to different approaches and types of energy.

The Big Change Program isn't right for everybody. But if you've been resonating with my free public offerings (220+ podcasts, 32 hour-long TV shows, dozens of “debunking bad science” videos, hundreds of articles, public appearances, etc.), then you may find my online program a good fit.

If you've been inspired by Josh's amazing story of heart and grit and transformation, then you may want him in your corner, guiding and encouraging and challenging you.

Get a head start on 2018 by taking action now! Join here…

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